The Importance of Infographics for Your Business

Though you’ve probably seen them around, you might not quite grasp the value of infographics for your business –


especially if you are in a very specialized industry. If that’s the case, we think you should give them a second look.

There is a reason that every time you see an infographic, you can’t help but linger for just a few seconds. Why? According to research from 3M (the same company that makes post-it notes, etc.) 90% of information transmitted to the brain is visual. 3M’s research also found that visuals are processed 60,000x faster in the brain than text.

Their conclusion? Because infographics incorporate useful bits of information integrated into visually pleasing graphics, you are more likely to remember the information presented to you than with traditional means of conveying information – no matter what the information is regarding.

Need to explain new sales tactics to employees? Or show potential clients how your business model works? Or explain why you are the best in the industry? Use infographics.

Here is why:

– They are attention grabbing and easy to understand
– They make complex information exciting
– Studies show they are more memorable & persuasive than the written word alone
– They easily relay information & hold attention
– They help the creator establish themselves as an authority on the topic
– They often go viral, and are a big improver of SEO.
Click here for our example (PDF)

They are easily shared and are shown to generate more ‘likes’ and ‘shares’ on social media than any other type of post – even video.

They are easier for audiences to understand than traditional methods of conveying information


Start Infographin’ with Graves Advertising Plus
Our experienced copywriters and designers have the expertise to offer you the very best in infographics for any industry. If you want, we’ll even do your research for you!
Call (714) 879-1993 to get started today!