Our Top 5 Social Media Myths for Businesses

There are a lot of myths running around social media. Especially when it comes to business. We decided to take the time to debunk the top ones we’ve heard.

This is what we came up with:

Myth 1: Social media is strictly for broadcasting.

Why it’s not true: It’s easy to log into social media and use it as a bullhorn, broadcasting your messages for all to see. But that frame of mind is very one direction and social media is very…not. If you want to generate true social media traffic, you have to not only post, but also comment on the posts of others. Participate in the community and get involved. You’ll see a lot more traffic and a lot more positive feedback if you do.

Myth 2: You don’t need a website if you have social media.

Why it’s not true: Social media is more of a device for communication, while your website is for information gathering. Think of it like going to a social event. The networking you do at the event is your ‘social media’. The website is a resource you direct them to so they can learn more about you later. That’s essentially why you need both.

Myth 3: If you use social media, you have to commit to using every social media network.

Why it’s not true: You need to consider your audience, first and foremost. What social networks are they using? Because if you have a Pinterest account, but your target market isn’t using Pinterest, what good is that going to do you? Not a lot. (Social media demographic make ups are readily available online. Here is one from the Social Media Examiner.)

Myth 4: There isn’t any way to measure ROI.

Why it’s not true: Social media networks make metric tools and traffic and interaction statistics readily available for your use. They are easy to use and a great, interactive way to measure how successful you social media really is. Learn more from Forbes.

Myth 5: Social media is a waste of time.

Why it’s not true: Just as networking is not a waste of time, neither is social media. Think of it as an opportunity to give your brand a voice. Plus, it’s also a great way to increase your customer interactions and even increase your website’s SEO.

If you decide managing your social media pages is too much for your business, give the social media mavericks at Graves Advertising Plus a call. We can manage it for you and give you business the communication it needs to take the social media landscape by storm.

Call (714) 879-1993 today to get started!