How To Amp Up Your Business’ Creativity

Creativity is an important aspect of every business, but when it comes to kicking around the creativity can, is your office lacking? It’s time to think outside the box.

Here are a few of our best creativity-brewing concoctions:

Step 1: Take a mini field-trip. Have you ever heard of the Boundary Effect? You may not have heard about it, but if you’ve ever entered a new room and forgotten why, you’ve experienced it. This might not seem to have a lot to do with creativity… but oh does it.

According to the Boundary Effect study by the University of Notre Dame, “entering or exiting a doorway serves as an ‘event boundary’ in the mind, which separates episodes of activity and files them away.” So, by taking a ‘mini fieldtrip,’ even if it’s just a park bench outside, you can renew your creativity and give yourself a new perspective.

Step 2: Silence the quiet. You’ve probably always been told that work thrives with no distractions. Well, we hate to break it to you, but creativity is a different animal. New research by the University of Illinois has actually found that a moderate level of ambient noise induces “process disfluency.” In other words, small distractions such as background music disrupt the flow of thought and lead to more abstract, broad and creative thinking.

And it wasn’t just music that enhanced creative thinking. TV and other background noise also helped. (They found 70 decibels to be the best!)

What’s the worst environment for the creative process? Complete silence. So, if you are having trouble getting creative, you’ve got an excellent excuse to amp up the music!

Step 3: Dump the busy work…even if just for a little while. Google is actually very famous for this method of creativity. Employees there are allowed to use up to 20% of their workweek to pursue their own special projects.

Though you may not be able to allocate 20% of your workweek to dumping your busy work, try to allocate 10 to 20 minutes a day. Even just that little bit of time could help you drastically improve your overall work performance.

Need help amping up your creative?
Contact the creative minds at Graves Advertising, and we will channel our
creative juices into a creative campaign of excellence – with the results to prove it.
Call (714) 879-1993 today to get started!