Welcome to the world of e-Commerce, where the facility doesn’t matter, but the functionality certainly does. It sounds difficult and hard to get into (big changes generally do) but trust us it’s not – and it’s a serious advantage for today’s small businesses. e-Commerce is truly just commerce, but on the online through websites, social […]
Google Knows ALL The Best SEO Tricks Many website owners think they can pick a few key words and strategically include them in their copy to improve their SEO. Some even create a few gateway pages and think their work is done. But today’s Search Engine Optimization (SEO) is becoming more complex as Google has been […]
How to Analyze Your Website’s Usability If like many American business owners, the website you have now is probably the same one you’ve had for a long time. Long enough, that if asked, you could probably draw out a little diagram without looking, right? If you are nodding to yourself, we’d like you to take […]
A sudden cultural explosion has been taking the Internet on the road: It’s called MOBILE. Global mobile traffic has more than doubled over the past year and is expected to more than quadruple by 2015. As a result, small businesses must now create a mobile strategy as they can no longer control where or how […]
It’s official. As of August 8, 2013, USPS has announced that there will be no more Saturday letter mail delivery. Due to dispute about the legality of this issue among lawmakers, this recent announcement may not hold, though it still stands as a strong sign of the times. Currently, USPS is losing about $25 […]
Marketing, branding, etc. It’s an ever-evolving process. Once you think you have it down, it has already sprouted legs and started walking down the middle of Main Street. Figuratively of course…and sometimes literally. So how do you know how to plan so you can rank top-of-mind with consumers in 2013? We’ve come up with […]
By Meg Kramig, Copywriter and Advertising Associate With less than 60 days left in the year, it is time to start thinking about your marketing approach for 2013. Straight from the cheetah, here are our top marketing tactics for the upcoming year. 1. Re-aligning your brand with your target market. More and more consumers are […]
By Meg Kramig, Copywriter and Advertising Associate Slogan, tagline, strapline…whatever you call it, your business needs it. It is the key phrase that encapsulates your mission, your promise and your brand. So how do you come up with the perfect slogan? Just Do It…Taken Got Milk?…Taken Have It Your Way…Taken Well, snap. What to you […]
By Meg Kramig, Copywriter and Advertising Associate Words to Stay Away From e.g.: Free. Guaranteed. Limited-time. Easy. Quality. Value. Service. Integrity. Caring. We know you are about to say. Probably something like: “Wait just a minute just a New York minute! Don’t they usually say those words are number one in sales?!” Wrong. They USED […]
By Meg Kramig, Copywriter and Advertising Associate E-mail marketing is a great way to generate immediate actions, personalize, track data and build relationships…if they get the e-mail. Yep. We said it. And it could happen to you. You pay hard-earned money for e-mail campaign services, support and design, only to have your e-mails end up […]