The majority of any businesses’ planning takes place at the beginning of the year. After all, that is when the budget is set, the numbers are finalized, and new goals are established. But what about the middle of the year? Are there opportunities we as businesses’ are foregoing by focusing so much energy outside of […]
It’s amazing how in just a few years the development of the tablet, the Smartphone and apps have completely altered the way we work both as companies and in our personal lives. With that in mind, we’ve noticed a few apps that really shine above the rest as far as team collaboration and creativity. Here […]
Every month, 1 billion unique users visit YouTube. For a little more comparison: The world’s current population is around 7.092 billion. Basically, that means that 1/7 of the world’s entire population is frequenting YouTube at least once a month. That’s a whole lot of looking. And now more than ever, businesses are (and should be) […]
Creativity is an important aspect of every business, but when it comes to kicking around the creativity can, is your office lacking? It’s time to think outside the box. Here are a few of our best creativity-brewing concoctions: Step 1: Take a mini field-trip. Have you ever heard of the Boundary Effect? You may not have heard about it, […]
A ‘How To’ Guide You’ve developed your brand – but have you created a strong brand voice? If you are thinking this is unimportant, think again. Study after study throughout the years concludes that consumers buy products and services from brands they connect to on an emotional level, ignoring brands with whom they don’t. Here […]
There are a lot of myths running around social media. Especially when it comes to business. We decided to take the time to debunk the top ones we’ve heard. This is what we came up with: Myth 1: Social media is strictly for broadcasting. Why it’s not true: It’s easy to log into social media […]
Though you’ve probably seen them around, you might not quite grasp the value of infographics for your business – especially if you are in a very specialized industry. If that’s the case, we think you should give them a second look. There is a reason that every time you see an infographic, you can’t help […]
The reason? It’s probably in your pocket right now. Just 20 years ago, if you went to the grocery store and had to wait in line, what would you do while you waited? You’d probably flip through the latest magazine, maybe grab a pack a gum. Not anymore. Now, due to the mobile revolution, people […]
Your website is a gold mine waiting to be found by new, potential customers. But in today’s competitive marketplace, it’s a little trickier than to just putting up a website. Even if your business isn’t based in the web, your website is an important part of your brand and requires some business strategy. Here are […]
Email marketing is a great way to increase business, get new leads and improve your brand image. It is inexpensive and offers among the highest return on investment of almost any other marketing collateral out there, not to mention the fastest. So if your business hasn’t started email marketing-communications yet, it might be time to […]