Search Engine Optimization

SEO:

See to it that your web site can be easily found on today’s popular search engines, and reach new potential customer bases all over the world! We handle Site Analysis, SEO Elements, Analyitics and In-Boudn marketing, and can maintain your SEO program with monthly tactics.

SEO PART 1 – Our Search Engine Optimization SEO Approach:
The first part we complete is to make SEO recommendations and changes to optimize your website to reach the target markets that you are looking to grow your business. The list below contains the typical items that we will optimize for your on site SEO. However, since every website can be different there may be other items that are site wide or on a per page basis that we need to change as part of your strategy.

We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first part of our SEO approach, that we take is as follows:

  1. Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
  2. SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
  3. SEO Keyword Selection – We will hand pick the most relevant keyword phrases for each page of your website, based on the content on each page.
  4. Content SEO Recommendations – A thorough review of the existing content of your site and we will naturally incorporate the selected keywords within the existing content throughout each page of your website.
  5. Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
  6. Additional On Site SEO Changes – If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
  7. Implementation of SEO Changes – If we don’t already host your wbesite, we can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.

SEO PART TWO – Create Ongoing Relevant SEO Link Building Links:

The second part is just as important for every website. The first part above will only get you so far. To really do well for the long-term, your website MUST build relevant incoming links from many different sources to your website to help build website popularity. Our SEO link building approach will help: increase visitors, improve your brand online and will help develop a level of “search engine trust” over time.

After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following approach:

  • Online Publicity: Writing and online distribution of newsworthy press releases.
  • Social Networking: Creation of relevant social networking profiles for your business.
  • Article Marketing: Writing and online distribution of relevant topics that relate to your business.
  • Local Search Profiles: Creation of business listings in the top local search engine directories.
  • Directory Submission: Manually select and submit the highest quality relevant directories available.
  • Blog Commenting: Well crafted comments on relevant industry blogs.
  • Video Marketing: Submission of videos to top video portals.
  • Industry Associations and Industry Websites: We will locate highly relevant niche industry websites to submit to.
  • Content Marketing Services: For B2B companies we can develop, write and promote all aspects of your content marketing program that will help drive visitors and conversions into your SEO program.
  • Infographics: We can help develop infographics for more advanced link building clients.
  • Other Link Bait SEO Campaigns: We can take a more advanced link building approach as needed.

SEO PART THREE – OBSERVE and UPDATE:

Monthly Ongoing SEO Reporting is important to understanding and tracking the results of our efforts from part one and two.

We will look at your visitor and website conversion growth generated from our SEO efforts by looking at your website analytics. We can meet reguarly each month to review the monthly link building-SEO activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.

To get started with a no-obligation quote, please CONTACT US.