Everyone at some point has a need to advertise their business. What’s the secret to great ads that will catch people's attention? Designing a great ad isn't impossible, just use these simple design guidelines to take your ad to the next level. Start with PLANNING. What is your goal for the AD?

Rule #1: Keep it simple.
People don't have the patience to sift through cluttered visuals or copy to learn about what is being sold. Use clean visuals with a lot of white space to catch attention. Make the copy short and to the point.

Idea #1: Use a visual to catch attention and tell the story.
Visuals, whether a photo or a graphic element, are the first thing that catches a person's attention. An interesting visual can bring people into the ad.

Idea #2: Describe the features by showing the benefits.
Consumers aren't interested in the thing that's being sold. They are interested in what it can do for them. The ad should focus on how this product can be useful to customers.

Idea #3: Show how the product or service is better, don't just tell the person about it. Use examples of what the product can do, that speaks louder than trying to tout the virtues of the product.

Idea #4: Use metaphors to help customers understand your product or service. Metaphors can be a quick and easy way to connect the product with meaning.

Idea #5: Steer clear of clichés. The best reaction you'll get is a groan using clichés. Entertain and engage your customer with something new and original.

You CAN make your AD stick in viewers memories and actually sell the product or service your ad is pushing. But it takes planning your goal for the AD. Need help with you AD? We have special pricing to help you build the very best AD for the 2009 Directory.

Please contact us at (714) 879-1993 to discuss advertising opportunities in these exclusive publications. Space is limited and awarded on a first-come, first-serve basis, so call today to secure your spot as a business leader in the City of Fullerton!